Elevate your events
with high performance
digital and data-driven marketing

See what we do

What we do

Performance reporting

Your stakeholders need strong visibility of your event performance and the drivers of success. Our event analytics and reporting tools provide this visibility and deliver the intelligence you need to build and fine-tune high performance strategies and tactics.

Gain intelligence

Marketing automation

To ensure marketing effectiveness you need to invest well in technology. We provide practical advice and hands-on support in building and optimising martech - with configurations and integrations for efficient workflows and data compliance.

Build and optimise

Marketing data

The strategic and ongoing development of your database is essential for events success. Our proven methodologies and skilled team will help you structure and grow your database to drive event performance and maximise the value of your data.

Get valuable data

Creative and design

We will create a strong brand identity for your event and provide the creative assets you need to make a great impression across all your channels. Our digital and UX designers will ensure your online presence and customer journeys drive marketing success.

Be noticed

Event websites

For a world-beating event you need a world-class website. We will build you a bespoke, content-led, best-in-class event website. We also make sure you can update your website quickly and easily with our user-friendly web editing platform.

Start your custom build

Pay-per-click (PPC)

Digital advertising is now an essential inbound marketing tool for all event marketing campaigns. Our PPC specialists are also event marketing experts. We know how to build high performance PPC programmes as an integrated part of your event marketing mix.

Extend your reach

AGNC helps you achieve
your event marketing goals

Why event marketing leaders choose AGNC


We are event marketers with strong expertise and extensive experience in digital and database-driven marketing


We know how to get the most out of the digital marketing channels, data management tools and the latest technologies used by the world’s leading event organisers


We are completely objective and unbiased. We do not ‘resell’ any 3rd party software or solutions – so we’re 100% on your team.

Who we've worked with

Who is AGNC?

Born out of the success of MPG and sitting at the heart of MPG’s highly acclaimed team, AGNC is a powerhouse of digital and data-driven marketing experts, exclusively focused on boosting events. Every AGNC person brings passion and excellence to the projects and campaigns we work on – injecting these directly into your events.

Meet the lovely folks you’ll be working with at AGNC:

Helen Coetzee AGNC headshot

Helen founded AGNC to give event marketing leaders direct access to her specialist team of highly knowledgeable and experienced marketing specialists. Contact her now to accept her offer!

Helen CoetzeeCEO and Co-Founder

Derryn Coetzee AGNC headshot

Particularly skilled in understanding what will have the biggest impact, Derryn is obsessed with optimising any marketing function he gets his hands on.

Derryn CoetzeeCo-Founder and Advisor

George Mendham AGNC headshot

George ensures AGNC’s clients receive valuable analysis and reports on their key metrics, to give ultimate insight and transparency on marketing performance.

George MendhamDirector of Analytics

Magda Kasprzycka AGNC headshot

“That’s a Magda question” is a phrase often heard – and for good reason. Her deep knowledge of event marketing tech and data make her an invaluable resource for AGNC and clients alike.

Magda KasprzyckaDirector - Tech and Data

Lucy Peppercorn AGNC headshot

Web, UI or UX challenge? Lucy’s your solution. Building and optimising world-class websites for world-class events is her bread and butter.

Lucy PeppercornSenior Associate

Dominic Bird AGNC headshot

Resident PPC expert and passionate about anything creative (written or visual), Dom is skilled at getting your online presence functioning at its best.

Dominic BirdSenior Associate

Ash Kibir AGNC headshot

A creative at heart but with a brain for analytics and innovation. Ash’s beautiful designs mirror his crystal-clear understanding of your event’s unique positioning.

Achraf (Ash) KibirSenior Associate

Kyla Wright AGNC headshot

A technology-driven marketer with a deep understanding of a range of event marketing platforms, Kyla dives deep into the latest tech to understand how to get it performing at its best.

Kyla WrightSenior Associate

Stefan Stanica AGNC headshot

If anyone has a question on the technical elements of a web platform or solution, Stefan has the answer. His expertise makes him popular with people who enjoy websites that work.

Stefan StanicaHead of Website Applications

Loryn Mitru AGNC headshot

Loryn has probably built 100s of event websites. His ability to build great websites is limited only by the number of hours in the day.

Loryn MitruLead Website Developer

Neil Shand AGNC headshot

An impeccable designer with an impeccable track record. Neil thinks if you don’t say “wow”, it’s not good enough.

Neil ShandHead of Creative

Max AGNC headshot

Extremely skilled at improving team morale, Max is however still to show any aptitude for complex database segmentation or AI-based martech implementation. We’ll keep trying.

MaxHead of Barketing

Get in touch

Tell us about yourself

Get in touch to learn more about our services.

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