Elevate your events
with high performance
digital and data-driven marketing

See what we do

What we do

Performance measurement

Your stakeholders need strong visibility of your event marketing performance and the drivers of success. Our analytics and reporting tools deliver the intelligence you need to build and fine-tune high performance event marketing strategies and tactics.

Gain intelligence

Marketing automation

For efficient and effective event marketing, you need to automate key parts of data management and campaign delivery. We provide practical support to ensure your marketing technology delivers the automations you need and a strong return-on-investment.


Marketing data

Ongoing development and strong management of your marketing database is essential for event marketing success. Our proven methods and skilled team will help you structure and grow your database to get the most out of your data and drive event performance.


Digital design

We will create a strong brand identity for your event and provide the design assets you need to make a great impression across all your channels. Our digital and UX designers will ensure your online presence and customer journeys drive marketing success.


Event websites

For a world-beating event you need a world-class website. We will build you a bespoke, content-led, best-in-class event website. We also make sure you can update your website quickly and easily with our user-friendly web editing platform.

Start your custom build

Pay-per-click (PPC)

Digital advertising is now an essential inbound marketing tool for all event marketing campaigns. Our PPC specialists are also event marketing experts. We know how to build high performance PPC programmes as an integrated part of your event marketing mix.

Extend your reach

AGNC helps you achieve
your event marketing goals

Why event marketing leaders choose AGNC


We are event marketers with strong expertise and extensive experience in digital and database-driven marketing


We know how to get the most out of the digital marketing channels, data management tools and the latest technologies used by the world’s leading event organisers


We are completely objective and unbiased. We do not ‘resell’ any 3rd party software or solutions – so we’re 100% on your team.

Who we've worked with

Who is AGNC?

Born out of the success of MPG and sitting at the heart of MPG’s highly acclaimed team, AGNC is a powerhouse of digital and data-driven marketing experts, exclusively focused on boosting events. Every AGNC person brings passion and excellence to the projects and campaigns we work on – injecting these directly into your events.

Meet the lovely folks you’ll be working with at AGNC:

Helen Coetzee AGNC headshot

Helen founded AGNC in 2019 to give event marketing leaders direct access to MPG’s
specialist team of digital and data specialists. See her LinkedIn profile for more info.

Helen CoetzeeCEO and Co-Founder

Derryn Coetzee AGNC headshot

As a highly experienced marketer and digital strategy expert, Derryn advises AGNC on how to develop and deliver the most valuable digital services to our clients.

Derryn CoetzeeCo-Founder and Advisor

George Mendham AGNC headshot

George ensures our clients receive valuable analysis and reports on their key event marketing metrics and drivers of event marketing performance.

George MendhamDirector of Analytics

Magda Kasprzycka AGNC headshot

Magda’s strong strategic and operational knowledge of event marketing enables her to help clients develop the best marketing databases and automations.

Magda KasprzyckaDirector - Tech and Data

Lucy Peppercorn AGNC headshot

Lucy has extensive experience in website planning and project management – ensuring our designers and developers produce ‘best-in-class’ event websites.

Lucy PeppercornHead of Web Services

Dominic Bird AGNC headshot

Combining his digital expertise with event marketing experience, Dom delivers high performance PPC and inbound marketing for our clients.

Dominic BirdSenior Associate

Ash Kibir AGNC headshot

A creative at heart and an event marketer in practice, Ash knows how to make design work well for events – for effective branding and positioning, plus practical application.

Achraf (Ash) KibirSenior Associate

Kyla Wright AGNC headshot

A technology-driven marketer with a strong understanding of a range of event marketing platforms, Kyla helps our clients get the most out of their tech and data.

Kyla WrightSenior Associate

Stefan Stanica AGNC headshot

If anyone has a question on the technical elements of a web platform or solution, Stefan has the answer. His expertise makes him popular with people who enjoy websites that work.

Stefan StanicaHead of Website Applications

Loryn Mitru AGNC headshot

Loryn’s extensive experience in developing event websites means we can build great online customer journeys and user-friendly CMS’s for our clients.

Loryn MitruLead Website Developer

Neil Shand AGNC headshot

Neil has a deep understanding of events and a strong track record in creating beautiful designs for event marketing. His contribution is highly valued by our team and clients.

Neil ShandHead of Creative

Max AGNC headshot

Extremely skilled at improving team morale, Max is however still to show any aptitude for complex database segmentation or AI-based martech implementation. We’ll keep trying.

MaxHead of Barketing

Get in touch

Get in touch to learn more about our services.

1 I would like to receive updates via email about event marketing services delivered by AGNC and MPG - brands of Marketing Pro Limited.