Turbocharge your events
with high performance
digital and data-driven marketing

What we doing

Analytics and reporting

Analytics and reporting

Your stakeholders need strong visibility of your event performance and the drivers of success. Our event analytics and reporting tools provide this visibility and deliver the intelligence you need to build and fine-tune high performance strategies and tactics.

Gain intelligence
Marketing technology

Marketing technology

To ensure marketing effectiveness you need to invest well in technology. We provide practical advice and hands-on support in building and optimising martech - with configurations and integrations for efficient workflows and data compliance.

Build and optimise
Database development

Database development

The strategic and ongoing development of your database is essential for events success. Our proven methodologies and skilled team will help you structure and grow your database to drive event performance and maximise the value of your data.

Get valuable data
Creative and design

Creative and design

We will create a strong brand identity for your event and provide the creative assets you need to make a great impression across all your channels. Our digital and UX designers will ensure your online presence and customer journeys drive marketing success.

Be noticed
Event websites

Event websites

For a world-beating event you need a world-class website. We will build you a bespoke, content-led, best-in-class event website. We also make sure you can update your website quickly and easily with our user-friendly web editing platform.

Start your custom build
Pay-per-click (PPC)

Pay-per-click (PPC)

Digital advertising is now an essential inbound marketing tool for all event marketing campaigns. Our PPC specialists are also event marketing experts. We know how to build high performance PPC programmes as an integrated part of your event marketing mix.

Extend your reach

Why choose AGNC?

  • We are event marketers with strong expertise and extensive experience in digital and database-driven marketing
  • We know how to get the most out of the digital marketing channels, data management tools and the latest technologies used by the world’s leading event organisers
  • We work in a strategic and highly collaborative way – focused on achieving your objectives with strong and transparent communication, project management and teamwork
  • We are completely objective and unbiased. We do not ‘resell’ any 3rd party software or solutions – so we’re 100% on your team.

Our clients

Who is AGNC?

Born out of the success of MPG Event Marketing and sitting at the heart of MPG’s highly acclaimed team, AGNC is a powerhouse of digital and data-driven marketing experts, exclusively focused on boosting events. Every AGNC person brings passion and excellence to the projects and campaigns we work on – injecting these directly into your events.

Meet the lovely folks you’ll be working with at AGNC:

Helen Coetzee AGNC headshot

Since 1998 Helen has worked on designing and delivering successful marketing strategies and high performance and digitally-led marketing programmes for the world’s leading conference and businesses organisers.

In 2014 Helen founded MPG with the vision to build the best conference and exhibition marketing team in the world.

Helen CoetzeeCEO and co-founder

Derryn Coetzee AGNC headshot

A believer in keeping it simple, implementing the ‘quick wins’ and staying focused on the key strategic imperatives. Measuring to maximise efficiencies and ROI.

Data lead decision maker, advocate of technology driven processes and inspiring ultimate individual and team performance.

Derryn CoetzeeCo-founder and strategic advisor

George Mendham AGNC headshot

George is responsible for MPG’s operations and innovation. He leads the training programme for new recruits and ensures our tools, systems and processes are constantly being improved to be ‘best in class’.

With an exceptional talent for digital and data-led strategies, platforms and methodologies, George works across all MPG projects to support the team in delivering great results for our clients.

George MendhamDirector - business development and special projects

Magda Kasprzycka AGNC headshot

Magda is MPG’s leading expert in technology, analytics and data. She is also a trained expert on data privacy and compliance, including GDPR.

Magda has built a glowing reputation among MPG’s clients for her analytical approach and her ability to organise and integrate marketing technology and data assets to underpin solid marketing strategies and effective campaigns.

Magda KasprzyckaDirector - technology and data

Lucy Peppercorn AGNC headshot

With a Digital Project Management background in the Brand & Marketing industry, Lucy is experienced in delivering effective technical solutions to large and small-scale businesses alike.

Lucy has a sharp eye for detail and a particular enthusiasm for web design, development & optimisation, which enables her to best support our clients, in maximising the success of their digital marketing campaigns.

Lucy PeppercornSenior associate

Dominic Bird AGNC headshot

Dominic specialises in delivering key digital elements of clients’ marketing channels and campaigns, such as email marketing, SEO, PPC and social media. He is also responsible for MPG’s marketing across all channels.

Dominic particularly enjoys the challenge and reward of delivering excellent results with data-driven and digitally enabled marketing strategies and tactics.

Dominic BirdSenior associate

Ash Kibir AGNC headshot

Achraf is a creative at heart and after 5 years’ experience in graphic design and illustration, he found event marketing to be the ideal specialism – combining his flair for design and aptitude for data and analytics perfectly.

As a Finance and Management graduate, Achraf is also continuing his studies delving into International Marketing and enjoys sharing his learnings with his colleagues and clients.

Achraf (Ash) KibirSenior associate

Kyla Wright AGNC headshot

Kyla is an accomplished digital marketer, expertly working with a wide range of marketing automation platforms and digital marketing channels and tools.

A true digital native, Kyla also supports the team in generating weekly client marketing performance reports, illustrating the return on investment gained through the targeted, data-driven campaigns MPG delivers.

Kyla WrightSenior associate

Stefan Stanica AGNC headshot

Stefan is MPG’s ‘go to person’ for all elements of web development strategy and implementation for our clients and valued partners.

His expertise covers: Content Management Systems (CMS), eCommerce (Shopping Cart) Solutions, Event Websites, Online Booking Solutions, Social Networking, Forum Solutions and Mobile Applications.

Stefan is the website strategist and lead developer for Marketing Pro Limited’s website development and support division.

Stefan StanicaHead of website applications

Loryn Mitru AGNC headshot

Loryn has extensive experience and a strong track record in developing effective, mobile enabled websites fully optimised for content marketing and client engagement.

He has developed hundreds of event marketing websites, ecommerce solutions and content management systems.

Loryn also develops and maintains websites for clients of Marketing Pro Limited’s website development and support services.

Loryn MitruLead website developer

Neil Shand AGNC headshot

Neil is an experienced graphic design who strives for excellence in clean, simple and beautiful design. Neil has vast creative and design experience in events and the media sector.

Neil ShandHead of creative

Max AGNC headshot


MaxTop dog

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